Program Details – Graduate Certificate in Marketing Analytics

The Graduate Certificate in Marketing Analytics curriculum requirement is a minimum of 12 credit hours as per details given below.

Required Courses Prerequisites
MKTG 5733: Introduction to Marketing Analytics
MKTG 5743: Advanced Marketing Analytics MKTG 5733
Common Electives – minimum six credit hours Prerequisites
MKTG 5243: Base SAS Programming for Database Marketing
MKTG 5313: Marketing Research Methodology
MKTG 5500: Current Topics in Marketing Analytics (a series of 1-2 credit courses)
MKTG 5883: Advanced Data Mining Applications MKTG 5743
MKTG 6413: Advanced Marketing Research Instructor permission
MSIS 5303: Quantitative Methods in Business
MSIS 5633: Business Intelligence Tools and Techniques