Program Details – Graduate Certificate in Business Data Mining

The Graduate Certificate in Business Data Mining curriculum requirement is a minimum of 12 credit hours as per details given below.

Required Courses Prerequisites
MKTG 5983 Data Base Marketing  
MKTG 5963 Data Mining and CRM Applications MKTG 5983
Common Electives – minimum six credit hours Prerequisites
MKTG 5500: Current Topics in Marketing Analytics (a series of 1-2 credit hours courses)  
MBA 5500 Strategic Digital Business Management (two credits)  
MKTG 5243 Base SAS Programming for Database Marketing  
MKTG 5253: Advanced SAS Programming for Marketing Analytics MKTG 5243 or must have passed SAS Certified Base Programmer Credential
MKTG 5883 Advanced Data Mining MKTG 5963
MKTG 6413 Advanced Marketing Research Instructor permission
MSIS 5633 Business Intelligence, Tools and Techniques  
MSIS 5643 Advanced Data Base Management